Dynamic Response

Product Updates

The world’s first message creation platform designed to help communicators create effective responses to emerging or ongoing crises in real-time. From the world’s leading language strategists at maslansky + partners.

Check here for new features, product updates, and other news.


Product Updates

Sept 12, 2019

Smart Tools for Response Drafting


June 12, 2019

A New Look for the Homepage and Response Library


The response-drafting page just got an AI-powered refresh! These new tools will let you know when your language might come across as too negative, highlight words to avoid, and give you targets for important metrics like reading time and language complexity.


Introducing the new and improved library and the homepage: two main pages that link to draft responses, approved language, and anything waiting for your review or approval.


April 15, 2019

Introducing the Newly Redesigned Navigation Menu!

April 1, 2019

New Videos: Detailed Walkthrough, and Q&A With Michael Maslansky!


March 7th, 2019

“Situations”: A New Way to Organize your Responses


We’re constantly working to make the user interface for Dynamic Response more streamlined. To make the process of navigating the site more intuitive, we’ve replaced the existing menu buttons with a newly designed navigation bar.


Need a refresher on how to get the most out of the Dynamic Response Issue Diagnosis and response drafting process? Check our new walkthrough video, fora case study on a hypothetical Data Breach scenario!


Crisis response doesn’t end after making your first statement. As the situation progresses, you might draft different responses for different audiences, deliver multiple announcements or build your message over time.



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